How Heliospectra LEDs Grew Green Mountain Harvest's Business by 25% Via CFN Media

SOURCE: CFN Media: heliospectraMarketwired: August 29, 2017 09:30 ET



SEATTLE, WA--(Marketwired - Aug 29, 2017) - CFN Media Group ("CannabisFN"), the leading creative agency and digital media network dedicated to legal cannabis, announces the publication of an article and exclusive on-site video covering how Heliospectra AB's (OTCQB: HLSPY) new lighting solutions have helped accelerate harvest cycles and dramatically improve Green Mountain Harvest Hydroponics' crop quality and yields.

Dave Hartshorn, John Farr, and Ted Farr have been interested in hydroponics for decades, but the technology wasn't fully mature until a few years ago. In 2013, the team founded Green Mountain Harvest Hydroponics with a focus on growing spring mix, summer crisp lettuce, basil, and watercress. They began with a modest greenhouse that was previously used on a flower farm and eventually secured an account at Whole Foods that has enabled them to scale.

Cutting-Edge Technology
Green Mountain Harvest Hydroponics was using traditional HPS lights in its greenhouse before partnering with Heliospectra and Griffin -- the company's long-term partner -- to install 115 new LED lighting fixtures. Since these lights were a direct replacement of the HPS lights, the installation process was very straightforward and the benefits were quickly apparent to the management team.

"As soon as the new Heliospectra LEDs were installed, Green Mountain recognized immediate benefits from the optimized light spectrum," said John Farr. "We typically harvested our summer crisp lettuce at 55 days. With Heliospectra, we now harvest between 42 and 45 days. The opportunity to accelerate harvest and create additional revenue cycles significantly scales our business."

Using an optimized spectrum of red, blue, and white light, Green Mountain achieves better penetration and distribution of light down to the bottom of the plant canopy with the Heliospectra solutions. The new LED lighting also helped reduce light pollution that had been a big issue with the HPS lighting - in fact, the HPS lights had prompted calls from neighbors and even visits from the local fire department.

"The Heliospectra lights mimic the sun and enable Green Mountain to supplement natural daylight during the shorter winter days and adjust to changes in local weather," added Farr. "The ability to forecast production and predictable, repeatable harvest results has proved invaluable for our business."

Great, Consistent Results
The Heliospectra lighting solutions helped improve both crop quality and yields while lowering operational costs to bolster profitability.

The Griffin and Green Mountain teams note that the lettuce and basil plants are now sturdier and more compact plants with less tip burn and yellowing than those grown under HPS lighting. The increase in fresh weight improves the value of the product for both consumers and the business' bottom-line. Meanwhile, the Heliospectra lighting solution also enables faster turns and an accelerated production cycle, which will add at least one additional harvest per year and help boost revenue.

"I think the biggest benefits are one, the crop quality and two, the elimination of light pollution," says Farr. "That was huge for us. Through the Heliospectra lights, we actually grew the business by 25%. Same area, just different lights. Plus, no complaints from the neighbors."
"If you compare LEDs electricity consumption with that of HPS, there is a huge opportunity for savings which of course is going to be translated to the bottom-line growth for Green Mountain Harvest's business," said Mr. Ahmadian. "And there is even greater opportunity for the business to increase yields and improve crop quality with Heliospectra's solutions."
"John and many of our customers emphasize that the ability to control the consistency of production and forecasts enables them to take finished goods to market faster. Delivering high-quality produce to grocers and retailers on a consistent, reliable basis creates a significant impact on Green Mountain's business performance and profitability," Ahmadian explains.

Looking Ahead
Green Mountain Harvest just broke ground on two new greenhouses that will incorporate the Heliospectra LX intelligent lighting solutions and real-time software controls. With higher quality products, accelerated production, and lower operational costs, the company is well-positioned to succeed as it expands its products into Whole Foods and beyond.

Griffin and Heliospectra work with dedicated growers and growing environments across the globe focused on medicinal cannabis, commercial food crops and a wide variety of flowers and ornamentals.

For more information, download a case study recording or follow Green Mountain Harvest on Facebook.

Visit Griffin online to learn more about how their CEA and horticulture expertise can grow your business.

Visit Heliospectra online to learn more about the company's market-leading LED lighting solutions.

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CFN Media (CannabisFN) is the leading creative agency and media network dedicated to legal cannabis. We help marijuana businesses attract investors, customers (B2B, B2C), capital, and media visibility. Private and public marijuana companies and brands in the US and Canada rely on CFN Media to grow and succeed.

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